David Waraksa + Creative Director

Foodie culture is booming, people eat adventurously every day. Thankfully Dentyne follows food with fresh breath. Which got us thinking - what might that look like in the real world?

So we created The Dentyne Follows Food Truck, and followed food anywhere and everywhere it could be found. We then called the most iconic food-on-wheels in America, The Wienermobile, and invited it to drive around NYC as we followed close behind. We shot video of the stunt, as lucky bystanders posted the scene on their Twitter and Instagram accounts.

We edited videos of our truck’s adventures and posted them on social media to promote the Dentyne Follows Food Tour — a Summer-long road trip that had our beloved truck visiting Food Festivals across the country, encouraging foodies to eat boldly, and providing free Dentyne to ensure everyone had fresh breath, no matter what they chowed down on that day.